Title: The Tipping Point Authors: Malcolm Gladwell Category:#books Number of Highlights: 4 Date: 2023-12-09 Last Highlighted: 2023-12-08


The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point. (338)


Why is this? Granovetter argues that it is because when it comes to finding out about new jobs—or, for that matter, new information, or new ideas—“weak ties” are always more important than strong ties. Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools, or parties. How much, then, would they know that you wouldn’t know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don’t. To capture this apparent paradox, Granovetter coined a marvelous phrase: the strength of weak ties. (626)

Note: Reminds of conference connections. .paradox


Feldman was referring to things like vocabulary and grammar and—most important—the structure of Emily’s monologues. She was making up stories, narratives, that explained and organized the things that happened to her. Sometimes these stories were what linguists call temporal narratives. (1408)

Note: .stories