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Title: Welcome to the Room Authors: Jeffrey Snover Category:articles Tags:leadership,Startups Number of Highlights: 7 Source URL: https://www.jsnover.com/blog/2026/02/01/welcome-to-the-room/ Date: 2026-02-07 Last Highlighted: 2026-02-07
Highlights
Welcome to the room!
Congratulations âŠ. your days of whining are overâ.
In this room, we deliver success, we donât whine.â
Look, Iâm not confused, I know you walk through fields of shit every day.Â
Your job is to find the rose petals.
Donât come whining that you donât have the resources you need.â
Weâve done our homework. Â
Weâve evaluated the portfolio, considered the opportunities and allocated our available resources to those opportunities.
That is what you have to work with.Â
Your job is to manufacture success with the resources youâve been allocated.
And yes â you have a hard job.
You only have 2 controls:â 1) The clarity, culture, and energy you give your teamsâ; and 2) Resource allocationâ.
And I want to be clear with you.
If you are in this room, you need to deliver outsized success. Â
To do that, you will need to allocate resources ahead of conventional wisdomâ. Â
Conventional wisdom will generate conventional success and that wonât allow you to stay in this room. Â
You need to have courage and be bold.
And when you do that, you may fail.
BUT. Â
If you fail, I will back you if, and only if, you are âintellectually honestâ.
Intellectually honest means:Â Â
1) âYou always have a plausible theory of successâ.
2) You allocate your resources in accordance to that theoryÂ
3) You monitor your theoryâÂ
4) When you find it is no longer plausible, you make changes to get a new plausible theory of success.
If you are doing these things, I will back you even if you have a failure.
âŠ.
 As long as you donât make it a habit.
Note: Satya congratulating new executives.
So strip away the happy talk and corporate-speak.
Note: Good execâs must be 2 sides of a coin: the happy corporate speak for the external party, and the master craftsman who can apply ultra precise changes grounded in reality. If they fail at either, they are a liability.
If you are an exec and donât have the resources to support your strategy, you have the wrong strategy
Note: Strategies must be grounded in the current reality.
âWhat signals will tell us whether our theory is plausible or not and how long will it be before we get those signals?â
Note: âFail fastâ
âDo the dots actually connect?â
Note: A pre-mortem. When youâre ass is on the line, no one cares that another team dropped the ball.
In the âRoom,â you are judged by the outsized success you deliver, not by how busy you or your teams appear to be.
Your job is to provide the clarity, culture, and energy that allows a team to move.
Note: This is the vision to get the org to believe in. And it requires it to be grounded in reality.