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Title: The Elves Leave Middle Earth – Sodas Are No Longer Free Authors: steve blank Category:articles Number of Highlights: 2 Source URL: https://steveblank.com/2009/12/21/the-elves-leave-middle-earth-%E2%80%93-soda%E2%80%99s-are-no-longer-free/ Date: 2023-05-10 Last Highlighted: 2023-05-10


Highlights

But the damage had been done. The most talented and senior engineers looked up from their desks and noticed the company was no longer the one they loved. It had changed. And not in a way they were happy with.

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The sodas were just the wake-up call.

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